Name: Duex spec ad by Charlotte Rabate
Insight: People don’t want a condom to make them feel sexy, to make them a better lover, or to enhance their pleasure…they just want it to work.
Name: Cool Science World
Insight: People think of science as stuffy, academic and detached from their lives. They understand it best when bewildering facts are brought tangibly into their everyday world.
Name: Marc Jacobs sunglasses.
Insight: The brand for people who only want to LOOK like a wanker.
Name: EE - Fenton digitally remastered.
Insight: With faster internet, people still do the same stuff…only better.
Name: Morrisons - For your Christmas.
Insight: Christmas isn’t perfect, it’s bloody hard work.
This is a really great Christmas advert. It manages to step away form the perfect Christmas ideal without stumbling into the patronising “oh, poor you, your life is so hard…you look like you could use a hand” territory.
The fact is, Christmas is bloody hard work for anyone (especially the one hosting it) and this surreal take features a witty, insightful look at how people really feel about the good…and the bad.
Name: Hamlet - Dalek (unaired).
Insight: Smoking is for bad-asses (but even the tough have tough days)
Jam with Chrome: the latest experiment demonstrating the power of the web by Google. A wonderfully simple idea to showcase some exceptionally powerful technologies, including HTML5 features such as Web Audi API, Websockets, Canvas and CSS3.
The best thing about it, though, could well be this promo video featuring internet legend Keyboard Cat and his signature tune - tapping right into everything that’s joyful about music and about the internet.
Name: Taringa! - Safe Search.
Insight: A childhood glimpse of pornography forever changes your understanding of the world, the people, and the words around you.
Name: Coastguard - Practice.
Insight: Most human learnings takes place in safe, controlled, and confined environments. These skills are rarely applicable, or highly developed enough, to serve us in the real world.
Name: New Zealand International Comedy Festival - Choose your seats carefully.
Insight: How close a person sits to the stage at a comedy show is inversely proportional to how high their self-esteem is.
Name: La Fabbrica di Nichi - A better Milan.
Insight: Not voting is akin to voting ‘yes’ to the status quo.
Name: Konad Cosmetics - Emotion proof.
Insight: If the eyes are the window to the soul, then running mascara is a giant window-sticker announcing “I’ve been crying” to the whole world. Waterproof mascara is one thing, but one that can prevent your emotions being written all over your face is infinitely more powerful.
Name: Ayudin - Fish chocolate.
Insight: Any experimental flavour combinations in the kitchen should be strictly deliberate, and not a result of badly washed dishes.